Vivian Liu: Driving Success with Making Auto Easy
Vivian's passion for automobiles and her keen eye for identifying gaps in the automotive market inspired her to create Mae, or Making Auto Easy. Her vision was to revolutionize the car-buying experience, making it hassle-free and accessible for everyone. With a solid idea and boundless enthusiasm, she embarked on her entrepreneurial journey, ready to face any obstacles that came her way.
As part of the Rise & Thrive Program 2022, Vivian had the invaluable opportunity to engage in advising sessions with Paul Brassard, Deena Sa, and Jean Nairon. Each advisor brought unique expertise to the table, ranging from marketing and finance to operations and strategic planning. With their guidance, Vivian was able to refine her business model, strategize marketing campaigns, and streamline her operations.
One of the significant challenges Vivian faced was crafting an impactful 3-minute pitch and presentation for an upcoming showcase event. She knew that a compelling pitch could make all the difference in attracting investors and potential partners to her innovative startup. However, she felt uncertain about the best way to present her ideas effectively.
With the combined wisdom of her advisors and the support of the Rise & Thrive Program, Vivian diligently worked on her pitch. The results of her efforts soon became evident as she ventured into the BC StartUp Showcase in 2022. To her delight, Vivian emerged as the winner, impressing the judges and attendees alike with her innovative concept and well-executed pitch
Her success didn't stop there. She continued her winning streak at the Vancouver stop of the StartUp Canada Tour, where her pitch earned her the top spot in the competition and a generous prize of $3,000. These accomplishments were not only a testament to her dedication but also a validation of the power of mentorship and hard work in achieving entrepreneurial success.
“There’s truly nothing like Mae, we’re actually co-building the buying experience with women car buyers who want to see a better tool that caters to them.”
With her pitch perfected and two major startup competitions won, Mae gained significant attention in the automotive industry. Vivian's unique approach to simplifying the car-buying process struck a chord with consumers and potential partners alike. As a result, her startup experienced a surge in interest, leading to new partnerships, increased sales, and widespread recognition.
Viv's journey with Mae showcases the power of determination, mentorship, and hard work in the world of startups. Her success story is an inspiration to aspiring entrepreneurs, emphasizing the transformative impact of seeking help, learning from setbacks, and persevering on the path to success. With Mae's continued growth, there's no doubt that Vivian Liu's name will remain synonymous with innovation and success in the automotive industry.
For more information about Mae - Making Auto Easy, we invite you to visit their website or Instagram page
Stay tuned for further updates on their remarkable journey as we continue to support their growth and success!
