Colin can help you:

• How to assess the company’s current sales model, people, process, and tools, and implement actionable best practices

• Understand how to execute on lead generation campaigns to generate high-quality sales opportunities for the team

• How to validate the value proposition and target market by having real conversations with real decision-makers

• Develop a scalable sales process with performance metrics that maximizes sales revenue and minimizes cost of acquisition

• Develop, document, and learn the right sales messaging and activities that will provide a consistent and confident sales team

Sales is a results-oriented business, and Colin is a results-oriented person. His experience comes from over 20 years of developing, testing, and executing on lead generation and sales programs for clients. Collin has seen what works and what doesn't. His passion is helping entrepreneurs successfully bring their solutions to the world by focusing on the right markets with the right offering and the right sales process.

He launched Canada Startup in 2005 to help entrepreneurs navigate through the fog of the first year and focus on practical sales activities to acquire customers quickly and profitably. Since then, Colin has worked with hundreds of startups, helping companies move from strategy to execution through practical, test-driven programs and coaching.

Also, he has been a featured facilitator and business mentor with the BCIT Venture Program, SFU Innovation Lab, and the Langara Entrepreneurial Training program and has been the keynote speaker for several Entrepreneurial organizations, including the MIT Venture forum in Seattle.

Colin is a successful business owner and entrepreneur, operating SalesXperts since 1997. Clients have ranged from large organizations such as Oracle, Microsoft, and Bell, to over 200 small to medium-sized businesses at all stages of their business lifecycle.