Candace can help you:

• How to assess the company’s current sales model, people, process, and tools, and implement actionable best practices

• Understand how to execute on lead generation campaigns to generate high-quality sales opportunities for the team

• How to validate the value proposition and target market by having real conversations with real decision-makers

• Develop a scalable sales process with performance metrics that maximizes sales revenue and minimizes cost of acquisition

• Develop, document, and learn the right sales messaging and activities that will provide a consistent and confident sales team

Candace Lauren serves humanity as a multi-faceted creative. She is a mental health advocate, accomplished brand strategist, award-winning speaker, event producer, and personality who is passionate about working with impact-driven organizations. 

With over 10 years of experience as a marketing professional, Candace has designed for six-figure to multi-million dollar, award-winning brands, and clients. Having worked with the Think and Grow Rich Institute and CBS syndicated show, “The Talk,” her team creates avenues of possibility for clients to achieve their goals of creating global impact. Her mission is to give 10,000 leaders an opportunity to be seen, heard, and make an authentic impact through harnessing the power of their individual stories.

Candace’s favourite part of working with startups is creating a safe space for creative exploration and expression. As she partners in the creation of brands, together, they take ideas and turn them into actionable steps and tangible end products/services. She loves to help start-up entrepreneurs execute as they eliminate the overwhelm that they may feel in the initial stages of business. Creating pathways and strategies for success to empower leaders to move forward boldly and confidently brings her the most joy. Getting to see the launch of digital brands is a huge highlight for Candace.

As a startup coach, Candace hopes to thrive in situations and opportunities where growth and global impact can occur. It means a lot to her to be doing work that helps to build and nurture leaders and their dreams.